Automotive Research and The Great Research Studio

 

RMA Automotive and the Great Research Studio

 

Assists you in the management of your Automotive Studies in the USA and Canada.

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• Live data for a clinic, Focus Group, In Depth interview, Drive study

• Telephone or Web surveys with owners / intenders

• Mail Surveys (including Hybrid recruiting to assure representativeness)

• Facilities for clinics, drive tests or large scale studies

 

And you can order ONLY what you need.

 

Since our first car clinic and after 100’s of them, we have garnered the experience to assist you with whatever you may need, including facilities and layout, vehicle acquisition, recruiting, CAPI computers, staffing, on-site clinic management, security, catering, audio / video needs, translation equipment – many of these owned by RMA.

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Scroll down to the bottom to view the summary of the Great Research Studio.

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Experienced Automotive and Management Team

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We know you are the experts and RMA wants to be there to be your on location management team in the USA and Canada to assist you in however little or much you need. 

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Types of Automotive Projects

RMA  has extensive experience . . .

 

• Facilities and Static Clinics(including layout, lighting, decorations, environmental, and more)

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• Drive Studies (including use of a nearby private airport with hangers – Great for those security

 

• Customer Satisfaction

 

• Product Quality

 

• Buying Behavior

 

• Market Segmentation

 

• Dealer mystery shopping

 

• Loyalty and Engagement Management

 

• Features Desirability

 

• Attributes to improve vehicle selection and improve customer satisfaction

 

• Emerging technology acceptance and future product development

 

• Advance Product Research and Planning

 

• Qualitative Ideation Sessions (including facilities, translation, audio / video, catering, etc.) in Clinic or in FGD rooms nationwide

 

• Advanced Products (including delivery, setup, and climate control.)

 

• Web, Telephone or Mail Surveys for usage behavior, product satisfaction, defining new possibilities, and buyer demographics and lifestyles. 

 

• Product Concept research – on location in a secure site with visuals or properties / prototypes / seating bucks

 

• Review Prototype (static or drive) as they near final design schedule – reviewing competitive products to assure competitiveness to gain market positioning

 

RMA is happy to discuss with you how we may be able to assist you with your automotive research needs in the USA and Canada.

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The Great Research Studio

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RMA Centers for Automobile Product Clinics

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There are lots of conventions centers and ballrooms across the USA and Canada to conduct your clinic or large scale study, but there are only a few ‘studios’ that offer secure areas for the display of highly sensitive materials and prototypes. 

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In New York Metropolitan Area, there is ONE that WILL meet you needs !

The Great Research Studio !

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The Great Research Studio is the newest addition to RMA’s Group of Companies. The Great Research Studio facility is NOT a warehouse, but is a fully equipped movie studio facility that has virtually everything you will need right on location to setup and conduct your sophisticated research clinics and studies.

 

The rental of the facility will be exclusive to you with highest levels of security and can be adapted for:

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•    1 to 7 car product clinics

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•    Sophisticated Multi-media presentations

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•    Focus Groups, IDIs, Mini-FGDs, Gang Sessions and sales meetings / presentations

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•   Movie screenings, drive and ride,  and special events

 

Order what you need, provide you own, or use our complete research staff to assist you and your staff for a successful and delightful clinic experience !

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Note what is INCLUDED in the 'Typical 3-Day Rental Package" with  the Great Research Studio:

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1. The ENTIRE Studio including dressing rooms, storage, Wifi, electric, Heat, Whisper Quiet AC, copy machines, cleaning services, parking, Stage Manager and local phone calls.

2. RMA Facility Manager -- interfaces with your Research Team and Facility Stage Manager

3. Clinic Standard Package -- FULL 15' high drapery surrounds EACH studio PLUS includes 100 ft of additional drapery, 8 tables, 50 chairs, standard lighting (dimmable, diffused and positionable -- no 'highlights' on vehicles.  And the floors and NOT painted -- NO tire marks with our included 3' by 3' grey movable tiles.

4. Light Catering includes coffee, tea, beverages, light breakfast and snacks

5. And your setup team can be NON-UNION 

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