Automotive Research and The Great Research Studio
RMA Automotive and the Great Research Studio
Assists you in the management of your Automotive Studies in the USA and Canada.
Live data for a clinic, Focus Group, In Depth interview, Drive study
Telephone or Web surveys with owners / intenders
Mail Surveys (including Hybrid recruiting to assure representativeness)
Facilities for clinics, drive tests or large scale studies
And you can order ONLY what you need.
Since our first car clinic and after 100’s of them, we have garnered the experience to assist you with whatever you may need, including facilities and layout, vehicle acquisition, recruiting, CAPI computers, staffing, on-site clinic management, security, catering, audio / video needs, translation equipment – many of these owned by RMA.
Scroll down to the bottom to view the summary of the Great Research Studio.
Experienced Automotive and Management Team
We know you are the experts and RMA wants to be there to be your on location management team in the USA and Canada to assist you in however little or much you need.
Types of Automotive Projects
RMA has extensive experience . . .
Facilities and Static Clinics(including layout, lighting, decorations, environmental, and more)
Drive Studies (including use of a nearby private airport with hangers – Great for those security
Dealer mystery shopping
Loyalty and Engagement Management
Attributes to improve vehicle selection and improve customer satisfaction
Emerging technology acceptance and future product development
Advance Product Research and Planning
Qualitative Ideation Sessions (including facilities, translation, audio / video, catering, etc.) in Clinic or in FGD rooms nationwide
Advanced Products (including delivery, setup, and climate control.)
Web, Telephone or Mail Surveys for usage behavior, product satisfaction, defining new possibilities, and buyer demographics and lifestyles.
Product Concept research – on location in a secure site with visuals or properties / prototypes / seating bucks
Review Prototype (static or drive) as they near final design schedule – reviewing competitive products to assure competitiveness to gain market positioning
RMA is happy to discuss with you how we may be able to assist you with your automotive research needs in the USA and Canada.
The Great Research Studio
RMA Centers for Automobile Product Clinics
There are lots of conventions centers and ballrooms across the USA and Canada to conduct your clinic or large scale study, but there are only a few ‘studios’ that offer secure areas for the display of highly sensitive materials and prototypes.
In New York Metropolitan Area, there is ONE that WILL meet you needs !
The Great Research Studio !
The Great Research Studio is the newest addition to RMA’s Group of Companies. The Great Research Studio facility is NOT a warehouse, but is a fully equipped movie studio facility that has virtually everything you will need right on location to setup and conduct your sophisticated research clinics and studies.
The rental of the facility will be exclusive to you with highest levels of security and can be adapted for:
1 to 7 car product clinics
Sophisticated Multi-media presentations
Focus Groups, IDIs, Mini-FGDs, Gang Sessions and sales meetings / presentations
Movie screenings, drive and ride, and special events
Order what you need, provide you own, or use our complete research staff to assist you and your staff for a successful and delightful clinic experience !
Note what is INCLUDED in the 'Typical 3-Day Rental Package" with the Great Research Studio:
The ENTIRE Studio including dressing rooms, storage, Wifi, electric, Heat, Whisper Quiet AC, copy machines, cleaning services, parking, Stage Manager and local phone calls.
RMA Facility Manager -- interfaces with your Research Team and Facility Stage Manager
Clinic Standard Package -- FULL 15' high drapery surrounds EACH studio PLUS includes 100 ft of additional drapery, 8 tables, 50 chairs, standard lighting (dimmable, diffused and positionable -- no 'highlights' on vehicles. And the floors and NOT painted -- NO tire marks with our included 3' by 3' grey movable tiles.
Light Catering includes coffee, tea, beverages, light breakfast and snacks
And your setup team can be NON-UNION
OPTIONAL SERVICES OFFERED IN THE GREAT RESEARCH STUDIO
FULL FACILITY Usage with FREE parking for 25 respondents spaces
LIGHTING, DECORATIONS, SECURITY AND CATERING
Electrical and Lighting (included)
Fully covered costs
NO hookup charges
NON-union (no surprise labor charges)
NO metered usage of electricity
Climate Control (included -- no surprise usage charges)
Whisper quiet A/C and heat
Individually controlled in each room for comfort
FULL 15' High surrounding each Studio Included
100 ft of additional drapery, 8 tables, 50 chairs, standard lighting
Moveable Grey Tiled Flooring (no tire marks)
NO surprise extra charges
Full time or 24 hour security (off duty police)
Metal detector / wand
Lockers with locks
Private room for security concerns or respondent issues
Overnight Security Level -- Movie Studio Building
Unloading at secure loading docks
Coffee, Tea, Water, and other beverages plus snacks and light breakfast included for clients
Full catering available optionally for full breakfast, lunch, dinners and full snacks for clients and / or respondents (recently rated as the BEST of any clinic !)
ADDITIONAL CLINIC SERVICES AVAILABLE
(or you may arrange for your own !)
AUDIO / VIDEO / TRANSLATION EQUIPMENT (with lapel mics and headsets for multiple languages)
STAFFING AND RESEARCH NEEDS
Staffing needs available
Check out including disbursements of incentives
Clinic staff / interviewers (also trained for tablet usage)
Supervision / key manager of staffing
Marketing Research functions available including
Marketing Research / Clinic Manager
Tech Manager for computer / audio / video
Moderation of FGDs / IDIs
Programming of questionnaire, including coding and data exporting and tabulations
Transcriptions word for word by person spoken
Multiple languages supported for video and audio
On-site vehicle detailing and debadging
Daily vehicle detailing and cleaning
Drive test studies including
Tents for parking
Heaters in cool weather
Trailers for respondent in in-climate weather
Drive test course (with multiple routings and optimized for minimal traffic)
Please call or email us for details and to discuss your current or future needs for a Research Studio on the East Coast of the USA.
World Phone: +1 248 672-1644
Our THIRD studio is nearly completed ! Watch for our announcement !